A responsive web design is a design and development method which enables a website to react to the size of a viewers’ screen. For example, desktop, mobile, tablet (etc.) Having a responsive offers many benefits for your business’ online presence. For example …
Increase Your Reach to Tablet & Mobile Audiences
Frequent use of the internet on tablet and mobile devices has been the driving force behind this development. Normally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.
Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, some companies are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.
Increase Visibility in Search Engines
Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimization (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.
Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning, therefore a further advantage of responsive design is that fewer resources can be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.
Additionally, Google suggest that mobile optimized, responsive sites are featuring prominently in localized search results. This is obviously of huge significance to high street and online retailers, amongst other burgeoning mobile use cases.
Save Time & Money on Mobile Development
A primary benefit of having a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimised by device standardised testing methodologies can also be used.