Has your business got a high street Store? Restaurant? Or other locally focused business?
Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business.
Your local digital marketing strategy should specifically target and appeal to potential customers in your geographic area.
To better reach local customers then take a look at some tips that we here at Buoyancy Media would say are some of the main for localised digital marketing
1. Have a Mobile Friendly Website
This is an important local digital marketing tip for any business. But for local businesses, it can be even more essential. Customers who are looking for a restaurant, store or other local business are likely to do a search on their phone or mobile device.
If you don’t have a mobile optimised site, not only will it be difficult for them to interact with your site, but it will also be difficult for them to find it in the first place.
2. Optimize Your Site for Local Search
If you want local customers, either on mobile or desktop, to find you, you have to have a comprehensive search strategy. Your website should include information about the products and services you provide, your location, and other relevant keywords.
3. Have a Clean, Professional Design
Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.
If it looks outdated then they may think that your service is also the same.
4. Include Address and Hours
One of the most common things customers look for on websites of local businesses is the location and hours. Make sure that your information is clearly marked and easy to find so customers won’t be left guessing.
5. Offer Multiple Contact Methods
Make it easy for people to contact you if they have additional questions. Offer a phone number, email, social media accounts, live chat, or some combination so that people always have a way to get in touch.
6. Have a Clear Call to Action
The main goal of your website is likely to help your business gain customers.
Do they need to call and make an appointment? Should they just stop by during business hours? Have a clear call to action so that customers will know exactly what steps they should take.
These are just some of the tips would we recommend there are many more which can help so why not get in touch and let us help you.